What's New on IndieMade
Last updated: November 10, 2026
Everything new in IndieMade, newest first. Every feature here is live in every shop today, and each card links to a step-by-step help page.
Buttons and swatches for your choices
Your Variations and Options can show their choices as buttons, color swatches or image swatches instead of a dropdown. Shoppers see every choice at once and tap the one they want.
- Color swatchesA dot of real color for each choice.
- Image swatchesA small photo of each pattern, fabric or finish.
- ButtonsSizes and words, one tap each.
- Your callPick the look for each Variation or Option. Dropdowns still work.
Your own web developer, in a chat
Connect your shop to the AI assistant you already use. Almost anything you can do in your dashboard, your assistant can do too. Tell it what you want in everyday words and it does the clicking, so hours of work become one sentence.
Raise every frame price by 10 percent and round them to .99.
Write a spring landing page with my new mugs and add it to the menu.
Upload these photos and match them to the right products.
Give my product pages a bigger photo and put the price at the top.
- Nearly the whole dashboardProducts, variations, pages, sections, menus, photos, videos, orders, shipping, tax, coupons, reviews, blog and design.
- It remembers your shopYour assistant keeps notes between chats, so a new chat picks up where the last one stopped.
- It can designIt can lay out your product pages, store page and category cards, and preview them on a real product first.
- Connect in minutesNo key to copy. Paste your shop’s address, sign in, and choose Allow.
New since October 10
Released between October 10 and November 9, 2026.
Storefront & Design
Favorites: a heart on every product card
Shoppers save a piece straight from your store page, a category or a section, without opening it. The heart now works on every product page layout, and shoppers can remove favorites from their Favorites page.
Learn how
Storefront & Design
Justified Grid for galleries and products
Pictures line up in rows of the same height, each one at its own shape, across the full width of the page. Offered for galleries and for your store page.
Learn how
Variations & Options
A new Options editor
Product Options have a new editor on the product form and in Option Templates, with the same buttons and swatches as Variations. Your existing options carry over as they are.
Learn how
Shipping
Express shipping and other upgrades
Offer Standard and Express, or any shipping choice you name. Shoppers pick at checkout, and your order emails say which one they chose.
Learn how
Shipping
Simple Shipping, redesigned
Every destination sits in one clear table with its prices, in your store currency. Leave out a country, a US state, or UK areas such as Northern Ireland or the Highlands and Islands, row by row.
Learn how
Products & Selling
Product videos look like photos
A product video now sits in the photo gallery as a thumbnail cut to the shape of your photos, with a play badge, on every product layout. You can upload videos to play without sound.
Learn how
Storefront & Design
Blog teasers you design yourself
Each post has a teaser card on its form: a picture, a subtitle and a short preview. The blog page shows clean previews, and Recent Posts has its own settings.
Learn howStorefront & Design
Compact Grid: six products a row
A new store layout with six small square products a row on a computer, so a shop with many pieces shows more at once. Four across on a tablet, two on a phone.
Learn howStorefront & Design
Categories show subcategories and products together
A category with subcategories now shows the subcategory cards and, under them, the products filed in the category itself.
Learn howDashboard & Admin
Build as many contact forms as you need
Add forms such as “Request a Custom Order” or “Wholesale Inquiry”. Each form gets its own page and menu link, and each message says which form it came from.
Learn howDashboard & Admin
Product Filters is now an Add-on
Turn filters on with one click from the Add-ons page, and off again without losing your setup.
Learn howDashboard & Admin
Checkout journey report
See each step from Begin checkout to Purchase, and where shoppers leave, like the funnel in Google Analytics.
Learn howShipping
Shipping costs table on product pages
Show each product’s shipping prices as a small table on its page, so shoppers know the cost before checkout. USPS shops can also charge one flat rate for every international order.
Learn howMarketing & SEO
Share buttons and TikTok
Product pages share to Facebook, X and Pinterest with the real brand icons, or copy the link. Faster, with no ShareThis. TikTok joins your social links.
Learn howMarketing & SEO
Sales tracking you can trust
Google Analytics and Pinterest count paid orders only, and refunds come off your revenue. Pinterest matches more sales to your Pins and knows which product a shopper looked at.
Learn howMarketing & SEO
Google sees shipping, delivery time and big photos
Product pages tell Google the shipping cost and how long an order takes to arrive, made-to-order time included. The product feed sends full-size photos, so Google stops flagging them as too small.
Learn howPayments & Checkout
A smoother, safer checkout
Shoppers see “Processing payment” while a card is checked, and PayPal, Square and manual payments no longer get stuck. Stripe and PayPal secret keys are now stored encrypted, and new shops are offered PayPal V6.
Learn howProducts & Selling
Consent for digital downloads
Ask buyers to agree to your terms before a digital checkout. The exact words they accepted are kept on the order.
Learn howEtsy Integration
Sold-out stays sold out
A deactivated or expired Etsy listing no longer copies its leftover quantity back onto IndieMade. A new Quantity Sync setting lets you choose which side counts stock.
Learn howMarketing & SEO
Send shoppers to your own domain
Settings > SEO now has a switch that sends visitors from your IndieMade address to your custom domain, and shows the address search engines should use.
Learn howEarlier this year
Everything we released from August 2025 to October 2026, by area.
Variations & Options
Variations & Options
Upgraded Variations Editor (v2)
Complete rebuild: per-variation vary settings (prices, quantities, SKUs each vary by the variation you choose, not the whole product), inline card-based editing, combination grid, per-option photos, Etsy model alignment.
Learn howVariations & Options
Variation Templates
Single (one shared variation) and Multi (bundled) templates, sync badges, one-click Update Products and Update Etsy, bulk price tools (same price, progressive, by amount, by percent).
Learn howVariations & Options
Variation photo linking
Option photos auto-switch the product image; the cart and add-to-cart announcement show the chosen option's photo.
Variations & Options
Personalization
Per-product custom text fields (engraving names and the like) with character limits and required/optional, synced both ways with Etsy's personalization, including buyer file uploads. Etsy-style add-on pricing for personalized text.
Learn howVariations & Options
Show all combinations
One switch in the product editor and on flat-priced templates to open every combination at once.
Variations & Options
Add to Cart from listings
A setting that lets shoppers add a product with variations straight from the store page; it adds the first choice.
Products & Selling
Products & Selling
Made to Order
Tell shoppers when a handmade piece will ship. Type how many days a product takes to make, and its page shows a real date that moves forward by itself. Use the standard line or your own words. The promised date stays on the order, and one list shows everything waiting to be made, soonest first. Set lead times on one product or on many at once.
Learn howProducts & Selling
Private Listings
Hide a product, protect it with a password, or show it only to customers and groups you choose. Private share links open a listing for one person. Private products stay out of Google, Pinterest, Etsy and your sitemap. An IndieMade Add-on.
Learn howProducts & Selling
Product videos
Upload a video to any product; it plays in the gallery on every product layout. Video sections also take Facebook videos and Instagram posts and reels. An IndieMade Add-on, part of Plus, and free for every plan for a limited time.
Learn howProducts & Selling
Product flags
Put a badge such as “New” or “Sale” on a product photo, in your own text color.
Learn howProducts & Selling
Product Search
Clean results page in your store's own layout, header search on every page, sold-out products excluded, filter sidebar on results. Results now come fifty per page with numbered pages, so shoppers can reach every match. Known gap: the "Search all my content" mode returns products only, blogs, pages and galleries are not enabled and there is no admin UI to enable them.
Learn howProducts & Selling
Product Filters
Customers narrow your store by size, color, material, or any custom attribute; admin UI to choose what's filterable.
Learn howProducts & Selling
Back-in-Stock notifications
Shoppers sign up on a sold-out product and get an email as soon as it is back. Signed-in shoppers see “You’re on the list”, and you can require a verified account to sign up. You see every subscriber in the dashboard.
Learn howProducts & Selling
Bulk editing
Change many products in one step: Set Price, Edit Titles, Edit Descriptions with preview, Find & Replace inside Edit Descriptions (even inside links), Set Weight & Dimensions, How to Quote Multiple Items, Set Variations, and Search & Replace SEO. Raise or lower prices by an amount or a percent, and round them to end in .00, .95 or .99.
Learn howProducts & Selling
Reorder many products at once
Select the products you want together, choose a position, and they move there as one block, in the same order. The first one lands where you chose, and the rest follow right behind it. Great for putting a new collection at the top of your store.
Products & Selling
Unpublished products say “page not found”
When you unpublish a product, anyone who opens its old link now sees that the page is gone, instead of an “access denied” message. Shoppers are not told they are locked out, and Google knows to take the page out of search results. Publish the product again and its page comes right back.
Products & Selling
CSV update and Ecwid import
Exports carry each product’s ID, so an import updates those products instead of adding copies. Big files import in pieces. An Ecwid catalog export imports as it is.
Learn howStorefront & Design
Storefront & Design
Product page layouts
New Marquee product page design (big photo, full-width add to cart, lightbox), Spotlight and Atelier refinements, visual Layout Style pickers with real previews for all 14 store styles.
Learn howStorefront & Design
Kerry style
A new store view and product page layout.
Storefront & Design
Display Settings dialog
Title/price/description sizes, density, teaser descriptions, price color, layout style, all in one visual dialog.
Learn howStorefront & Design
Stars and quick add on store pages
Every store layout can show star ratings and an add-to-cart button on each product card.
Storefront & Design
Show Price toggle
Merchants can hide prices on listing pages.
Storefront & Design
Similar Picks
Choose how the Similar Picks row on product pages is displayed.
Storefront & Design
Shop by category, right from your main menu
Help shoppers find what they came for in one move. Your categories can now sit in your main menu, next to Home and About, and match the rest of your navigation. Add one item such as “Shop” that opens every category, or give each top-level category its own place in the menu. On a computer, a roomy mega menu opens across the full width of your site and shows the subcategories. On a phone, shoppers tap to open a clean list that is easy to scan. Prefer a separate category bar? The Category Menu has two new designer layouts, Atelier and Slab, with their own mega menus. Use either one, or both.
Learn howStorefront & Design
Category displays
A different display for one category, the Bellwether template, sections on category pages, and a Call to Action on each category link.
Learn howStorefront & Design
Category Manager redesign
Drag-and-drop reordering, drag onto a category and pause to nest it inside, thumbnails with hover preview, live hero preview.
Learn howStorefront & Design
Headers
An optional phone logo, and a cleaner icon row for search, favorites and cart.
Learn howStorefront & Design
Galleries upgrades
An optional cover image, a new image editor, an Arrange view for big galleries, and a link and click action for each image.
Learn howStorefront & Design
Blog upgrades
Schedule posts to publish on a future date, keyword search on the blog, designed blog styles and a Blog Display Settings button.
Learn howStorefront & Design
Cookie consent banner
IndieMade’s own cookie banner, shown to visitors and managed from Store Settings. An IndieMade Add-on, included with every plan.
Learn howEtsy Integration
Etsy Integration
Selective sync opt-outs
Choose "Update everything, but keep some things as they are on IndieMade" on any pull or push, then tick Title, Description, Price or Photos to protect them. Tick Price and your IndieMade prices never change by surprise.
Learn howEtsy Integration
Three variations per listing
Push up to three variations and 2,500 combinations, matching Etsy’s own limits. A push that would erase variations that exist only on Etsy is refused.
Etsy Integration
Single-product Update from Etsy
Pull one listing from the product's operations menu, with a redesigned confirmation.
Learn howEtsy Integration
Etsy Advanced review page
Plus only. One page showing which linked products drifted apart from Etsy, with status chips so you can pick a side.
Learn howEtsy Integration
Variation image improvements
Listing image cap raised 10 → 20 so variation photos import; image alt text carried both directions.
Etsy Integration
Find by listing ID
Search your products by Etsy listing ID; large shops import faster, and photo alt text is filled in from Etsy.
Shipping
Shipping
How to Quote Multiple Items
Fair shipping when someone buys more than one. Three tea towels fit in the same envelope as one, but three mugs need a bigger box. Now you tell IndieMade how each product packs: Rigid (the box grows with each one), Several fit in one box (heavier, not bigger), or Ships in its own box (priced as a separate parcel). Checkout then quotes what the postage really costs you. Shoppers who buy more are not overcharged, and you are not left paying the difference. USPS packages are sized from the combined cart volume, so shipping grows with quantity. Set it on one product, or on many at once with bulk edit. Works with USPS, Shippo and ShipStation.
Learn howShipping
Test Your Rates
Build a pretend order and see exactly what USPS charges, with the full packing and pricing trace.
Learn howShipping
ShipStation integration
Orders sync to ShipStation for fulfillment; live carrier rates at checkout.
Learn howShipping
Shippo integration
Live quotes from USPS, UPS, FedEx, DHL and more; includes a Local Pickup option.
Learn howShipping
Discount to lowest rate only
Now available on all shipping plugins.
Payments & Checkout
Payments & Checkout
Stripe Payment Element
Modern checkout supporting Klarna, Afterpay, Apple Pay and Google Pay through one form; wallet domains auto-register; duplicate-charge prevention on return-URL retries; guest checkout for all methods.
Learn howPayments & Checkout
Meta Checkout
Buy directly on Facebook and Instagram, with feed stock levels and SKU support.
Learn howOrders & Fulfillment
Orders & Fulfillment
Record cash, checks and other payments
When a customer pays you outside checkout, Add Payment on the order records it in your own words, with the date you received it. It never charges the customer, and it cannot go over the unpaid balance. You review the amount and the remaining balance before you confirm.
Learn howOrders & Fulfillment
Brand-new receipts and packing slips
The paperwork in every box is now part of your brand. The email receipt, the printed receipt and the packing slip all have fresh, clean layouts, and you choose what goes on each one. Add your logo, store name and shop address. Write your own opening and closing messages, such as a thank-you or care instructions. Turn product photos, SKUs, prices, the order number and buyer notes on or off. Leave prices off the packing slip when an order is a gift, and add a personal note. Give your printed document the name that suits your shop. The packing slip shows the shipping method for every carrier.
Learn howOrders & Fulfillment
Custom Order Workflows
Define your own stages ("Designing", "Ready to Ship", "Picked Up") beyond the defaults.
Learn howOrders & Fulfillment
Your own order numbers
Set an order number prefix and a starting number.
Learn howOrders & Fulfillment
Bulk edit orders
Select many orders and update status in one batch.
Orders & Fulfillment
Orders list
Colored status chips, and new unread orders show in bold.
Orders & Fulfillment
Orders API
REST API for external fulfillment: pull orders, update tracking, manage status.
Learn howReviews
Reviews
Reviews system overhaul
Verified-purchase only, card layout, star filter bar, search, sort by date or rating, up to 500 per page, store-owner replies, customer photo uploads, ratings-only reviews, public All Reviews page.
Learn howReviews
Review growth tools
Scheduled post-purchase reminders with your own copy and tokens, manual Send Review from any order, newsletter invite link that reaches every past customer, "all caught up" states, opt-in new-review email alerts.
Learn howReviews
Review imports
Etsy reviews import matched by listing ID, or by an Etsy listing ID typed in the SKU box, with duplicates skipped. CSV reviews import in batches, and you can assign a product to many unmatched reviews at once.
Learn howMarketing & SEO
Marketing & SEO
All-new Mailchimp integration
Your store and your email list finally work as one. Connect with one click, with no API key to hunt for. Then choose what IndieMade sends to Mailchimp: My products, so you can drop products straight into your emails; Abandoned carts, so Mailchimp can remind shoppers who left something behind; and Orders, so you can see which emails led to sales. Add a newsletter checkbox at checkout in your own words, and a sign-up pop-up to grow your list. Install it from the Add-ons page.
Learn howMarketing & SEO
Pinterest sales tracking
See which Pins turn into real orders. Connect your Pinterest Tag in Settings: paste the code Pinterest gives you, and IndieMade fills in your Tag ID and site verification for you. From then on, Pinterest learns every time a shopper views a page, adds to cart and completes a purchase in your store. IndieMade also sends each sale to Pinterest straight from our servers, so orders still count when an ad blocker hides the tag, and nothing is counted twice. Better data means Pinterest can show your ads to people who actually buy.
Learn howMarketing & SEO
Google Merchant feed upgrades
Shipping weight and dimensions in the feed with a merchant toggle.
Learn howMarketing & SEO
Promotions and coupons
Edit coupon codes in place, each with its own usage limit, and codes must be unique. Mark a promotion “Do not stack”, cap Buy X Get Y per order, and set order-level conditions that check the discounted subtotal. Find products and categories fast with search-first pickers, and order totals show which promotion applied.
Learn howMarketing & SEO
SEO tools
Product pages publish rating, brand and SKU so Google can show stars. Categories get rich-text descriptions, an SEO title and a meta description, and category pages are in the XML sitemap. The homepage can have its own title, the site-name title suffix can be turned off, and each shop serves its own robots.txt with a sitemap line. Bulk Search & Replace works across SEO titles and descriptions. A new Settings → SEO Settings page gathers it all, and web addresses now stay put when you change a title, so Google never has to re-learn a page. A Google verification code box on the same page proves your site to Google Search Console in one paste, and Google Analytics sits right below it in Settings.
Learn howDashboard & Admin
Dashboard & Admin
IndieMade Add-ons
Power features, built in and ready when you are. One page shows everything IndieMade can add to your shop. Nothing to download, no third-party plugins, and nothing gets in your way until you switch it on. Each add-on installs with one click, and turning one off never deletes anything. Today’s lineup: Analytics for visitors, sales, orders and inventory; Advanced Analytics for profit, your best customers and what shoppers searched for; Mailchimp to send your products, carts and sales to your email list; Private Listings to hide a listing, lock it with a password, or open it to only some customers; and AI Integration, so Claude, ChatGPT or another AI assistant can manage your products, pages, images and orders from a chat. Find it in your dashboard under Add-ons.
Dashboard & Admin
Analytics Add-on
Visitor traffic plus sales, profit, inventory, abandoned cart and customer reports in the dashboard. Advanced Analytics adds deeper reports. Install both from the Add-ons page.
Learn howDashboard & Admin
Your customers, all in one place
A new Users page to know and look after the people who buy from you. See every customer at a glance, with name, email, location, number of orders and the date they joined. Search by name or email, and download the list as a spreadsheet with addresses. Add a customer yourself, fix a name or email, set a password or send a reset email, and delete accounts you no longer need. Give a helper their own Dashboard Manager login to run the shop with you. Sort customers into groups, and bot accounts stay out of your list.
Learn howDashboard & Admin
What's New in the dashboard
A megaphone menu item showing recent changes in plain language.
Dashboard & Admin
Help site
This documentation platform itself, with its own theme and API, launched this year.
AI Integration
AI Integration
Run your shop from a chat
Connect your shop to Claude, ChatGPT, Grok or Gemini, then say what you need in everyday words. “Raise every frame price by 10 percent.” “Write a spring landing page and add it to the menu.” “Unpublish anything sold out for 90 days.” “Upload these photos and match them to products.” Your assistant does the work inside your shop, so hours of clicking become one sentence.
AI Integration
Connect in minutes, with no key to copy
Open AI Integration from the Add-ons page for step-by-step guides for each assistant. Paste your shop’s connection address, sign in to your shop, and choose Allow. Connect Claude once and it works from the web, phone and desktop apps.
AI Integration
Nearly everything in your dashboard
Products, variations and options, categories, pages, sections and menus, photos, galleries and files, orders, promotions and coupons, shipping, tax, payments, reviews, blog posts, reports, design, redirects and store settings. It can also install add-ons, add product videos, and open a support ticket for you after you say yes.
Learn howThis page is updated as features ship. Questions about anything here: support@indiemade.com.