Mailchimp Integration

Connecting your shop to Mailchimp lets you send abandoned-cart reminders, drop your products straight into emails, and see which of your emails actually made sales. Your products, carts and orders are then kept in step with Mailchimp automatically.

Connecting takes two steps, and there is nothing to copy or paste. IndieMade sets up the rest for you — your store at Mailchimp, the website connection, and the tracking code on your shop.

Connect your shop

  1. On your IndieMade Dashboard, go to Settings > Integrations > Mailchimp.
  2. Click Connect to Mailchimp.
  3. You'll be sent to Mailchimp to sign in and approve the connection, then brought back to IndieMade.

Choose your audience

  1. In the Audience list, choose the Mailchimp audience your shop customers belong to.
  2. Click Save changes.

When you save, IndieMade does the rest for you:

  • Creates your store at Mailchimp, so your products and orders have somewhere to go.
  • Registers your shop with Mailchimp as a connected site.
  • Adds Mailchimp's tracking code to every page of your store.

You don't need to set up a site at Mailchimp yourself, and you don't need to paste any code into your site.

Send your products across

Choosing an audience doesn't send your catalog straight away — you do that when you're ready. On the same page, click the button that says Send all [number] products to Mailchimp.

Sending carries on at Mailchimp even if you close the page, so reload the page to see how it's getting on. Products you add or edit from then on are sent automatically.

Choose what to send

Under What to send, turn on what you'd like Mailchimp to receive:

  • My products — keeps your catalog in Mailchimp so you can drop products into emails.
  • Abandoned carts — sends carts that were left behind, so Mailchimp can remind the shopper. Only carts where the shopper gave an email address.
  • Orders — sends completed orders so Mailchimp can show which emails led to sales.

Check that it's working

Mailchimp needs to verify that its code is on your store before some features work — sign-up pop-ups in particular.

  1. Open your shop's front page once in another browser tab.
  2. Back on the Mailchimp settings page, click Check connection.
  3. Mailchimp can take a few minutes to confirm, so reload the page shortly afterwards.

If Mailchimp ever asks you to confirm a website address, use exactly the address shown on the settings page under Status.

Seeing how it's doing

Once you're connected, a Mailchimp item appears in your Dashboard's left menu. It shows your audience and subscriber count, whether the tracking code is verified, what has been sent to Mailchimp so far, and which of your campaigns made sales.

Adding a sign-up pop-up

You can show visitors a newsletter sign-up pop-up on your store, with nothing to paste into your site. See Adding a Newsletter Sign-up Pop-up to Your Store.

Newsletter sign-up at checkout

You can also invite shoppers to join your newsletter while they're checking out. On the Mailchimp settings page, turn on Ask shoppers to join my newsletter when they check out, and set the wording that appears beside the tick-box.

Using an API key instead

Signing in at Mailchimp is the easiest way to connect, but you can use an API key if you'd rather. On the Mailchimp settings page, open Use an API key instead and paste your key there. See Finding your Mailchimp API key.

Need more help? Contact support@indiemade.com