Back in Stock Notifications

Back in Stock Notifications let shoppers sign up for an email when a sold-out product becomes available again. When you restock it, IndieMade sends the email for you, with a one-click Add to Cart button so they can buy right away. Back in Stock Notifications are included on every plan.

How it works

1. A shopper visits a sold-out product. Instead of the usual Add to Cart button, they see a Notify Me When Available button with an email field.
2. They enter their email. The page confirms the sign-up without reloading.
3. You restock the product. Update its stock in your Dashboard as usual.
4. The emails go out on their own. Everyone who signed up gets an email with the product photo, price and a one-click Add to Cart link that takes them straight to checkout.

It only works on products that track stock, because that is how IndieMade knows a product has sold out and come back. See How to set product inventory.

Turning on Back in Stock Notifications

1. Go to Dashboard → Settings → Store Settings.
2. Click Back in Stock in the left-hand list to jump to that section.
3. Check Enable back in stock notifications.
4. Click Save Store Settings.

The Notify Me button now appears on any product page where stock has reached zero. You can also switch it on or off from the Settings gear on any product page, under Sold Out & Availability.

Settings

• Require a customer account to sign up: shoppers confirm their email and get a customer account before they join the wait list. This stops bots and made-up addresses, and every sign-up becomes a real customer you can see under Users. Leave it off to keep the simple one-field sign-up.
• Notify me when someone subscribes: get an email each time a shopper signs up. A good way to see demand for something you have sold out of.
• Subject: the subject of the email shoppers get. Use [product_name] where the product name goes. The default is [product_name] is back in stock!
• Body: the message above the product card in the email. [product_name] works here too.

The email shoppers get

When a product comes back in stock, each person on its list gets an email with:

• Your store name at the top
• Your message
• A product card with the photo, name and price
• A big Add to Cart button that puts the product in their cart and takes them to checkout
• A note that quantities may be limited

Seeing who is waiting

Once notifications are on, Back in Stock appears in your Dashboard menu.

1. Click Back in Stock.
2. The top of the page shows Products Waiting, Total Subscribers and Notifications Sent.
3. Below, each product with people waiting is listed with its subscriber count, current stock, last notification date and status.
4. Click a product's subscriber count to see who signed up.

Questions

Does a shopper need an account to sign up?

Not unless you turn on Require a customer account to sign up. Otherwise anyone can enter an email address. A signed-in shopper's account is linked to the sign-up automatically.

What if someone signs up twice?

They see a message that they are already on the list for that product.

When are the emails sent?

Automatically, shortly after IndieMade sees that a sold-out product has stock again. The check runs on a schedule, so allow a little time after you restock.

Can I send the email again?

No. Once a shopper has been told, their sign-up is marked as notified. If the product sells out and comes back again, they need to sign up again.

What does the Add to Cart link in the email do?

Each shopper gets their own secure link. It adds the product to their cart and opens checkout. If the product has sold out again by the time they click, they see a message saying so.

Questions? Email support@indiemade.com.