How to add Google Analytics to an IndieMade Website

Every IndieMade shop includes the Analytics add-on at Dashboard → Analytics. It shows your visitors, where they come from, which pages and products they look at, and your sales, with no setup. For most shops that is all you need. See Analytics for a tour of every report.

Google Analytics is Google's own visitor-tracking tool. It goes deeper and has a steeper learning curve. Add it if you already use it for other sites, if you run Google Ads, or if you want custom reports. You can run both at once. For what to watch for search traffic, see SEO on IndieMade.

Adding your Measurement ID

  1. Go to your Dashboard and click the IndieMade Settings button in the header.
  2. Click Google Analytics. It sits directly below SEO Settings.
  3. Enter your Google Analytics 4 Measurement ID. It looks like G-XXXXXXXXXX.
  4. Tick the tracking you want (see below).
  5. Click SAVE.

What you can track

  • Track customer shopping journey: when someone views a product, adds it to the cart, starts checkout and completes a purchase.
  • Track checkout steps: when someone enters shipping and payment details. This shows where shoppers leave checkout.
  • Track completed purchases: every sale, with the order total and what was bought.

Good to know

  • The screen links to SEO Settings, where you verify your site with Google Search Console and find your sitemap address. See SEO on IndieMade.
  • If you use the Cookie Consent Banner, Google Analytics stays silent until a shopper accepts.
  • IndieMade works with Google Analytics 4. The older Universal Analytics stopped processing data on July 1, 2023, so an ID that starts with UA- no longer works. Google's guide to Google Analytics 4 shows how to create a new property.

Questions? Email support@indiemade.com.