Product Favorites: Letting Shoppers Save What They Love

Not every shopper buys on the first visit. Favorites gives them a heart to tap so they can save a piece and come back for it. The heart sits on every product card in your shop and on every product page, and everything a shopper saves waits for them on their own Favorites page. You get a report of what is being saved, which tells you what people want before they buy. Favorites is included on every plan.

Turning on Favorites

  1. Go to Dashboard → Settings → Store Settings.
  2. Under Product Features, check Enable Favorite Products.
  3. Click Save Store Settings.

The same switch is in the Settings gear on any product page, under Extras.

What shoppers see

  • A heart on every product card in your shop, your category pages and product sections, in a small white circle at the lower right of the photo. A shopper can tap it without opening the product. It is grey when the piece is not saved and red when it is; tapping a red heart takes the piece off the list.
  • A heart on the product page, on every product layout.
  • A heart in your header that opens the shopper's Favorite Products page.
Two product cards in a shop. The first has a grey heart in a white circle at the lower right of its photo, the second has a red heart because it is saved, both circled
Hearts on product cards. Grey is not saved yet; red is saved.

Favorites belong to a shopper's account, so they follow the shopper from phone to computer. A shopper who is not signed in and taps a heart is asked to log in or create an account first, then comes straight back.

The Favorites page

Every saved piece shows on the shopper's Favorite Products page with a red heart. Tapping a heart there fades the piece and takes it off the list; tapping again puts it back, in case of a slip. From here the shopper opens any piece and adds it to the cart as usual. Pieces on your Sold page do not get a heart.

A shop's Favorite Products page with one saved lamp marked by a red heart, and the heart icon in the header that opens the page, both circled
The heart in the header opens the shopper's Favorite Products page.

Seeing what shoppers save

Go to Dashboard → Reports and find the Favorites card. View by product shows each piece with everyone who saved it; View by user shows each shopper with the pieces they saved. A piece that gets saved a lot but rarely bought may need a better photo, a clearer price or a nudge: a promotion or a flag. See Store Reports for the rest of your reports.

Tips

  • Mention Favorites in your newsletter or on social media: "Tap the heart to save it for later." Shoppers do not always notice it on their own.
  • Favorites are a good list to watch before a sale or a restock. The pieces people save are the pieces they are waiting for.
  • For a sold-out piece, pair Favorites with Back in Stock Notifications so shoppers can ask to hear when it returns.

Questions? Email support@indiemade.com.