IndieMade Feature Index 2025-2026

Last updated: September 30, 2026. This page covers everything released up to that date.

Every substantial feature and upgrade shipped to IndieMade since August 2025, grouped by area. Every item links to its help page. This index is the master list we work from for documentation and customer announcements.

Variations & Options

  • Upgraded Variations Editor (v2) — complete rebuild: per-variation vary settings (prices, quantities, SKUs each vary by the variation you choose, not the whole product), inline card-based editing, combination grid, per-option photos, Etsy model alignment. Why we changed it · Using the editor
  • Variation Templates — Single (one shared variation) and Multi (bundled) templates, sync badges, one-click Update Products and Update Etsy, bulk price tools (same price, progressive, by amount, by percent). Docs
  • Variation photo linking — option photos auto-switch the product image; the cart and add-to-cart announcement show the chosen option's photo. Covered in the pages above.
  • Personalization — per-product custom text fields (engraving names and the like) with character limits and required/optional, synced both ways with Etsy's personalization, including buyer file uploads. Etsy-style add-on pricing for personalized text. Covered in Variations & Options Docs
  • Show all combinations — one switch in the product editor and on flat-priced templates to open every combination at once.
  • Add to Cart from listings — a setting that lets shoppers add a product with variations straight from the store page; it adds the first choice.

Products & Selling

  • Private Listings — hide a product, protect it with a password, or show it only to customers and groups you choose. Private share links open a listing for one person. Private products stay out of Google, Pinterest, Etsy and your sitemap. An IndieMade Add-on. Docs
  • Product videos — upload a video to any product; it plays in the gallery on every product layout. Video sections also take Facebook videos and Instagram posts and reels. An IndieMade Add-on, part of Plus, and free for every plan for a limited time. Docs
  • Product flags — put a badge such as “New” or “Sale” on a product photo, in your own text color. Docs
  • Product Search — clean results page in your store's own layout, header search on every page, sold-out products excluded, filter sidebar on results. Known gap: the "Search all my content" mode returns products only — blogs, pages and galleries are not enabled and there is no admin UI to enable them. Docs
  • Product Filters — customers narrow your store by size, color, material, or any custom attribute; admin UI to choose what's filterable. Docs
  • Back-in-Stock notifications — shoppers sign up on a sold-out product and get an email as soon as it is back. Signed-in shoppers see “You’re on the list”, and you can require a verified account to sign up. You see every subscriber in the dashboard. Docs
  • Bulk editing — change many products in one step: Set Price, Edit Titles, Edit Descriptions with preview, Find & Replace inside Edit Descriptions (even inside links), Set Weight & Dimensions, How to Quote Multiple Items, Set Variations, and Search & Replace SEO. Raise or lower prices by an amount or a percent, and round them to end in .00, .95 or .99. Existing bulk editing page Docs
  • Reorder many products at once — select the products you want together, choose a position, and they move there as one block, in the same order. The first one lands where you chose, and the rest follow right behind it. Great for putting a new collection at the top of your store.
  • Unpublished products say “page not found” — when you unpublish a product, anyone who opens its old link now sees that the page is gone, instead of an “access denied” message. Shoppers are not told they are locked out, and Google knows to take the page out of search results. Publish the product again and its page comes right back.
  • CSV update and Ecwid import — exports carry each product’s ID, so an import updates those products instead of adding copies. Big files import in pieces. An Ecwid catalog export imports as it is. Docs

Storefront & Design

  • Product page layouts — new Marquee product page design (big photo, full-width add to cart, lightbox), Spotlight and Atelier refinements, visual Layout Style pickers with real previews for all 14 store styles. Docs
  • Kerry style — a new store view and product page layout.
  • Display Settings dialog — title/price/description sizes, density, teaser descriptions, price color, layout style — all in one visual dialog. Docs
  • Stars and quick add on store pages — every store layout can show star ratings and an add-to-cart button on each product card.
  • Show Price toggle — merchants can hide prices on listing pages.
  • Similar Picks — choose how the Similar Picks row on product pages is displayed.
  • Shop by category, right from your main menu — help shoppers find what they came for in one move. Your categories can now sit in your main menu, next to Home and About, and match the rest of your navigation. Add one item such as “Shop” that opens every category, or give each top-level category its own place in the menu. On a computer, a roomy mega menu opens across the full width of your site and shows the subcategories. On a phone, shoppers tap to open a clean list that is easy to scan. Prefer a separate category bar? The Category Menu has two new designer layouts, Atelier and Slab, with their own mega menus. Use either one, or both. Docs
  • Category displays — a different display for one category, the Bellwether template, sections on category pages, and a Call to Action on each category link. Docs
  • Category Manager redesign — drag-and-drop reordering, drag onto a category and pause to nest it inside, thumbnails with hover preview, live hero preview. Existing categories page Docs
  • Headers — an optional phone logo, and a cleaner icon row for search, favorites and cart. Docs
  • Galleries upgrades — an optional cover image, a new image editor, an Arrange view for big galleries, and a link and click action for each image. Docs
  • Blog upgrades — schedule posts to publish on a future date, keyword search on the blog, designed blog styles and a Blog Display Settings button. Docs
  • Cookie consent banner — IndieMade’s own cookie banner, shown to visitors and managed from Store Settings. An IndieMade Add-on, included with every plan. Docs

Etsy Integration

  • Selective sync opt-outs — choose "Update everything, but keep some things as they are on IndieMade" on any pull or push, then tick Title, Description, Price or Photos to protect them. Tick Price and your IndieMade prices never change by surprise. Docs
  • Three variations per listing — push up to three variations and 2,500 combinations, matching Etsy’s own limits. A push that would erase variations that exist only on Etsy is refused.
  • Single-product Update from Etsy — pull one listing from the product's operations menu, with a redesigned confirmation. Docs
  • Variation image improvements — listing image cap raised 10 → 20 so variation photos import; image alt text carried both directions.
  • Find by listing ID — search your products by Etsy listing ID; large shops import faster, and photo alt text is filled in from Etsy.

Shipping

  • How to Quote Multiple Items — fair shipping when someone buys more than one. Three tea towels fit in the same envelope as one, but three mugs need a bigger box. Now you tell IndieMade how each product packs: Rigid (the box grows with each one), Several fit in one box (heavier, not bigger), or Ships in its own box (priced as a separate parcel). Checkout then quotes what the postage really costs you. Shoppers who buy more are not overcharged, and you are not left paying the difference. USPS packages are sized from the combined cart volume, so shipping grows with quantity. Set it on one product, or on many at once with bulk edit. Works with USPS, Shippo and ShipStation. Docs
  • Test Your Rates — build a pretend order and see exactly what USPS charges, with the full packing and pricing trace. Docs
  • ShipStation integration — orders sync to ShipStation for fulfillment; live carrier rates at checkout. Docs
  • Shippo integration — live quotes from USPS, UPS, FedEx, DHL and more; includes a Local Pickup option. Docs
  • Japan Post EMS — shipping method for sellers shipping from Japan (kg-based). Docs
  • Discount to lowest rate only — now available on all shipping plugins.

Payments & Checkout

  • Stripe Payment Element — modern checkout supporting Klarna, Afterpay, Apple Pay and Google Pay through one form; wallet domains auto-register; duplicate-charge prevention on return-URL retries; guest checkout for all methods. Existing Stripe page Docs
  • Meta Checkout — buy directly on Facebook and Instagram, with feed stock levels and SKU support. Docs

Orders & Fulfillment

  • Brand-new receipts and packing slips — the paperwork in every box is now part of your brand. The email receipt, the printed receipt and the packing slip all have fresh, clean layouts, and you choose what goes on each one. Add your logo, store name and shop address. Write your own opening and closing messages, such as a thank-you or care instructions. Turn product photos, SKUs, prices, the order number and buyer notes on or off. Leave prices off the packing slip when an order is a gift, and add a personal note. Give your printed document the name that suits your shop. The packing slip shows the shipping method for every carrier. Docs
  • Custom Order Workflows — define your own stages ("Designing", "Ready to Ship", "Picked Up") beyond the defaults. Docs
  • Your own order numbers — set an order number prefix and a starting number. Docs
  • Bulk edit orders — select many orders and update status in one batch.
  • Orders list — colored status chips, and new unread orders show in bold.
  • Orders API — REST API for external fulfillment: pull orders, update tracking, manage status. Docs

Reviews

  • Reviews system overhaul — verified-purchase only, card layout, star filter bar, search, sort by date or rating, up to 500 per page, store-owner replies, customer photo uploads, ratings-only reviews, public All Reviews page. Docs
  • Review growth tools — scheduled post-purchase reminders with your own copy and tokens, manual Send Review from any order, newsletter invite link that reaches every past customer, "all caught up" states, opt-in new-review email alerts. Docs
  • Review imports — Etsy reviews import matched by listing ID, or by an Etsy listing ID typed in the SKU box, with duplicates skipped. CSV reviews import in batches, and you can assign a product to many unmatched reviews at once. Docs

Marketing & SEO

  • All-new Mailchimp integration — your store and your email list finally work as one. Connect with one click, with no API key to hunt for. Then choose what IndieMade sends to Mailchimp: My products, so you can drop products straight into your emails; Abandoned carts, so Mailchimp can remind shoppers who left something behind; and Orders, so you can see which emails led to sales. Add a newsletter checkbox at checkout in your own words, and a sign-up pop-up to grow your list. Install it from the Add-ons page. Docs
  • Pinterest sales tracking — see which Pins turn into real orders. Connect your Pinterest Tag in Settings: paste the code Pinterest gives you, and IndieMade fills in your Tag ID and site verification for you. From then on, Pinterest learns every time a shopper views a page, adds to cart and completes a purchase in your store. IndieMade also sends each sale to Pinterest straight from our servers, so orders still count when an ad blocker hides the tag, and nothing is counted twice. Better data means Pinterest can show your ads to people who actually buy. Docs
  • Google Merchant feed upgrades — shipping weight and dimensions in the feed with a merchant toggle. Docs
  • Promotions and coupons — edit coupon codes in place, each with its own usage limit, and codes must be unique. Mark a promotion “Do not stack”, cap Buy X Get Y per order, and set order-level conditions that check the discounted subtotal. Find products and categories fast with search-first pickers, and order totals show which promotion applied. Docs
  • SEO tools — product pages publish rating, brand and SKU so Google can show stars. Categories get rich-text descriptions, an SEO title and a meta description, and category pages are in the XML sitemap. The homepage can have its own title, the site-name title suffix can be turned off, and each shop serves its own robots.txt with a sitemap line. Bulk Search & Replace works across SEO titles and descriptions. A new Settings → SEO Settings page gathers it all, and web addresses now stay put when you change a title, so Google never has to re-learn a page. Docs

Dashboard & Admin

  • IndieMade Add-ons — power features, built in and ready when you are. One page shows everything IndieMade can add to your shop. Nothing to download, no third-party plugins, and nothing gets in your way until you switch it on. Each add-on installs with one click, and turning one off never deletes anything. Today’s lineup: Analytics for visitors, sales, orders and inventory; Advanced Analytics for profit, your best customers and what shoppers searched for; Mailchimp to send your products, carts and sales to your email list; Private Listings to hide a listing, lock it with a password, or open it to only some customers; and AI Integration, so Claude, ChatGPT or another AI assistant can manage your products, pages, images and orders from a chat. Find it in your dashboard under Add-ons.
  • Analytics Add-on — visitor traffic plus sales, profit, inventory, abandoned cart and customer reports in the dashboard. Advanced Analytics adds deeper reports. Install both from the Add-ons page. Docs
  • Your customers, all in one place — a new Users page to know and look after the people who buy from you. See every customer at a glance, with name, email, location, number of orders and the date they joined. Search by name or email, and download the list as a spreadsheet with addresses. Add a customer yourself, fix a name or email, set a password or send a reset email, and delete accounts you no longer need. Give a helper their own Dashboard Manager login to run the shop with you. Sort customers into groups, and bot accounts stay out of your list. Docs
  • What's New in the dashboard — a megaphone menu item showing recent changes in plain language.
  • Help site — this documentation platform itself, with its own theme and API, launched this year.

AI Integration

We believe the next big step for small shops is your own AI assistant running the shop with you. You tell it what you want, and it does the busywork: less time in the dashboard, and more time making and selling. IndieMade is building the groundwork for that today, so your shop is ready for it now.

  • Run your shop from a chat — connect your shop to Claude, ChatGPT, Grok or Gemini, then say what you need in everyday words. “Raise every frame price by 10 percent.” “Write a spring landing page and add it to the menu.” “Unpublish anything sold out for 90 days.” “Upload these photos and match them to products.” Your assistant does the work inside your shop, so hours of clicking become one sentence.
  • Connect in minutes, with no key to copy — open AI Integration from the Add-ons page for step-by-step guides for each assistant. Paste your shop’s connection address, sign in to your shop, and choose Allow. Connect Claude once and it works from the web, phone and desktop apps.
  • Nearly everything in your dashboard — products, variations and options, categories, pages, sections and menus, photos, galleries and files, orders, promotions and coupons, shipping, tax, payments, reviews, blog posts, reports, design, redirects and store settings.

This index is maintained as features ship. Questions about anything here: support@indiemade.com.